Lyra Technologies

Lyra Technologies

Client work from a design and engineering consultancy working with YC and a16z startups. Level3AI was the core engagement, where I led a full redesign across brand, website, and CMS.
Role
Product Designer
Timeline
Aug 2025 - Present
Featured Work
Level3AI, Lyra Studio, Inkorp
Problem
Their previous site lacked visual credibility and branding. It failed to build trust with their core audience: marketing managers and product owners looking for better customer experience solutions.
Solution
I led a full redesign across brand, website, and CMS. To build trust, I introduced testimonial sections, product animations, and directed clear, jargon-free copy.

Design Direction

Working from an open brief with full creative direction, I established a design language through moodboarding before any designing. From there I balanced visual ambition with business constraints, regularly pressure-testing decisions with stakeholders to ensure every recommendation was feasible and aligned with their goals.
Hero redesign
Clarified the value proposition, strengthened the demo CTA, and directed the product demo video

New

Old

New

Old

Feature section
Motion-led storytelling to explain the product, with improved scanability

New

Old

New

Old

Case studies
Simplified copy for decision makers, key metrics shown to boost credibility

New

Old

New

Old

CMS Blog
Introduced a scalable CMS with structured and dynamic article navigation

Challenges

The client moved the deadline early by 2 weeks, requiring immediate scope cuts. They wanted 3 hero animations. I advocated for 1 focused video highlighting their core feature, balancing motion designer capacity against the likelihood that 3 videos would deliver low ROI.

I storyboarded the concept, directed the motion designer, and managed client communications while overseeing the rest of the design and development in parallel. The client was happy with the result and everything was ready before launch. They later returned to expand the site and brand further.
Repositioned the studio's web presence ahead of a YC launch. I redesigned the brand identity, site structure, and CMS, creating a scalable platform the founders could maintain independently
"Massive credit to Isaac for leading the charge on this."
Nam Dao - Founder @Lyra
Nam Dao - Founder @Lyra
Redesigned a community investment platform's website, improving clarity and visual hierarchy. Delivered a cleaner layout that better communicated their value proposition to prospective members
"Appreciate this Isaac, can't tell you how much we prefer it to the previous."
Marco Navarro - Cofounder @inkorp
Marco Navarro - Cofounder @inkorp

Reflection

Working at a consultancy, the pace was different from previous experiences. Managing multiple clients at once taught me to balance priorities constantly, negotiating scope and timelines without over-promising. Design decisions had to satisfy business goals, be feasible to build, and not hinder other projects.

The biggest shift was learning to adapt my usual process to the new environment. Traditional research steps got compressed into light competitive analysis and direct client presentations. Every conversation with a client had to be clear, jargon-free, and grounded in solutions I could defend. The volume of work pushed me to design faster, strip out redundancy, and prioritize function over form.
Let's talk

isaac.jiang01@gmail.com

Copyright © 2026 Isaac Jiang.

Powered by 96 cups of coffee, thanks for reading!

Let's talk

isaac.jiang01@gmail.com

Copyright © 2026 Isaac Jiang.

Powered by 96 cups of coffee, thanks for reading!

Let's talk

isaac.jiang01@gmail.com

Copyright © 2026 Isaac Jiang.

Powered by 96 cups of coffee, thanks for reading!