Level3AI
ROLE
Product Designer
TIMELINE
Dec 2025 - Jan 2026
Mar 2026 - May 2026
SKILLS
Lean research
Client management
Branding
Motion direction
AI-assisted flow
TOOLS
Figma
Framer
Webflow
Affinity
Claude (MCP, Code, skills)
OVERVIEW
Level3AI needed to look safe enough for enterprise buyers to say "yes."
Problem
Their site didn't read as credible enough for enterprise buyers. Marketing managers and product owners can't risk a tool that looks unreliable or insecure.
Outcome
Shipped on a deadline moved two weeks earlier, with three demo videos cut to one. The client came back for a second project.
SOLUTION
The same blue system, shipped as a site, marketing collateral and set of motion graphics
I led a full brand and website revamp, working from an open brief with full creative direction. Research compressed into a light competitive analysis of other enterprise AI sites, applied straight into the designs.
I started with mood-boarding before touching layouts, so the client and I agreed early. I pressure-tested every decision with stakeholders. If it didn't earn its place, it got cut. Sharp rectangles and blue for credibility, softened with gradients for warmth, motion-led graphics and jargon-free copy throughout. Transparent, open, built to earn trust.
DESIGN EVOLUTION
Every piece went from rough to resolved
Sales 1-pager
First draft was intentionally minimal, to test the direction and get client feedback fast. That feedback gave me clarity on their sales pitch, and the final version came from iterating on it.
OLD
NEW
AI-assisted flow
I gave Claude the client context it needed, plus clear direction, minimalist and simple. From the mockups it gave me, I picked the strongest layout based on what I already knew about the client's preferences, then exported it as SVG into Figma (cheaper than building it live through MCP.) From there it was alignment, spacing, and structure by hand. I presented, took feedback back to Claude, and ran that loop again.
For copy, I ran the headlines through an Ogilvy-style copywriting skill to keep them punchy and benefit-led. Final touches always done by hand, faster and doesn't burn tokens.
Hero redesign
Injected stronger branding, clarified the value proposition, and directed the product demo video, storyboards and all, so visitors understand the product from the get-go. The final geometry pulled rectangles from the logo's step motif, sharp shapes to balance the curves used everywhere else on the page.
OLD
NEW
The challenge
Client moved the deadline two weeks earlier. They still wanted three hero demo videos on the same tight timeline, and were adamant about it.
The solution
I negotiated down to one focused demo. Our motion designer didn't have capacity for three. It was the smarter call either way, users rarely click multiple videos.
How it landed
Shipped on schedule, client was happy, and they came back to expand the site. Three videos became one, same deadline, same result.
Feature section
Motion-led and light on text, so scanning improves. Cuts to the chase, answering "what" quickly after the hero.
OLD
NEW
Case studies
Brought key metrics forward to boost credibility, linking through to full case studies for detail.
OLD
NEW
Blog (CMS)
A scalable CMS with structured, dynamic article navigation. Good for SEO, and a signal that Level3AI produces results.
NEW
RESULTS
They came back for more
2 weeks earlier
deadline cut, and
still shipped on time.
3 to 1
demo videos,
cut to one
2nd time
client came back to
expand the site
“
"Isaac is someone you can rely on when things get tight. He doesn't go quiet under pressure, flags issues early, and drives deliverables forward on his own. He has a rare ability to take technical or business context and turn it into visuals that actually land."
Emily Yu
Marketing Lead @Level3AI
REFLECTION
What I learned
Shipping without seeing the result
Agency work ends at handover. I designed the site, we launched it, and I never saw what it did to their conversion or how people moved through it. That's the part I want next, staying with something long enough to find out whether it worked.
Working with ambiguity
Clients don't always know what they want. It was my job to ask the right questions, establish direction, and make their decisions easy. Traditional research steps compressed into light competitive analysis applied straight to the designs.
Pace & workload
Agency pace took time to adjust to. Managing multiple clients taught me to balance priorities, negotiate scope properly, and work more efficiently.
Communication
One-on-one client work runs on regular communication. I had to stay concise and grounded in how I talked about the work.
