Client work from a design and engineering consultancy working with YC and a16z startups. Level3AI was the core engagement, where I led a full redesign across brand, website, and CMS.
Role
Product Designer
Timeline
Aug 2025 - Present
Featured Work
Level3AI, Lyra Studio, Inkorp

Problem
Their previous site lacked visual credibility and branding. It failed to build trust with their core audience: marketing managers and product owners looking for better customer experience solutions.
Solution
I led a full redesign across brand, website, and CMS. To build trust, I introduced testimonial sections, product animations, and directed clear, jargon-free copy.


Design Direction
Working from an open brief with full creative direction, I established a design language through moodboarding before any designing. From there I balanced visual ambition with business constraints, regularly pressure-testing decisions with stakeholders to ensure every recommendation was feasible and aligned with their goals.
Hero redesign
Clarified the value proposition, strengthened the demo CTA, and directed the product demo video
Feature section
Motion-led storytelling to explain the product, with improved scanability
Case studies
Simplified copy for decision makers, key metrics shown to boost credibility
CMS Blog
Introduced a scalable CMS with structured and dynamic article navigation

Challenges
The client moved the deadline early by 2 weeks, requiring immediate scope cuts. They wanted 3 hero animations. I advocated for 1 focused video highlighting their core feature, balancing motion designer capacity against the likelihood that 3 videos would deliver low ROI.
I storyboarded the concept, directed the motion designer, and managed client communications while overseeing the rest of the design and development in parallel. The client was happy with the result and everything was ready before launch. They later returned to expand the site and brand further.

Repositioned the studio's web presence ahead of a YC launch. I redesigned the brand identity, site structure, and CMS, creating a scalable platform the founders could maintain independently

"Massive credit to Isaac for leading the charge on this."
Redesigned a community investment platform's website, improving clarity and visual hierarchy. Delivered a cleaner layout that better communicated their value proposition to prospective members








